It may be a surprise to some that Norwegian is the second largest airline in Scandinavia and the third largest (low cost) airline in Europe. It also spreads its wings far and wide in its route portfolio with flights across Europe, to the Middle East and into North Africa. In fact it operates short haul and long haul to almost 300 routes to approximately 115 destinations.
The airline is noted on the Oslo Stock Exchange as a low-cost airline and has experienced good growth offering customer service at competitive prices along with choice route structure and passenger transport solutions.
Commencing operation in 1993, it is an impressive stat that almost 16 million passengers flew the experience of the airline in 2011. While the airline has ancillary sources of revenue, it directly employs approximately 2,500 people.
The fleet is continuously being modernized with older less fuel efficient aircraft leaving the stable and being replaced with the new state-of-the-art Boeing and Airbus aircraft.
In fact, in January of 2012 the airline signed-off on Europe’s largest ever single aircraft order with some 222 aircraft to tally the fleet including six Boeing 787-8 Dreamliners in the mix for its long haul operations.
When the older 737’s are phased out the airline will boast one of the most modern, efficient and of course environmentally friendly fleets in commercial operation anywhere in the world.
Operationally the airline strives to provide passengers with a low cost product that offers good value for money.
They say that their booking process is simple and hassle free and that their staff are ‘service minded personal’.
It means that service is one area that you will need to be demonstratively good at if you are looking to work for them. A quick point to note is that the growth of new aircraft alone will create unprecedented jobs opportunities in all areas of the airline and it presents as a brilliant time for those wanting to break into the aviation work environment.
To show a little of the companies character and how it relates to the public, the youtube clip below is an ad that was produced by Kitchen / Leo Burnett Oslo, and promotes Norwegian Airlines by running a 3 minute film immediately prior to the Norwegian King's annual address to the people of Norway.
As you can see, it is quite humorous and relates well with their target market
Adding to the Vision of Norwegian being that ‘Everyone should afford to fly’ is their values and priorities which in all simplicity are listed as